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Do you know the difference between Marketing & Advertising?
Most bar operators fail to distinguish between marketing and advertising. This may be because restaurant owners and/or managers have concentrated on producing the most drinks, and foods served. Rarely have they put new marketing or advertising ideas to good use. Very large restaurants and/or fast food chains are fully aware of marketing and make good use of research, location of stores, pricing and market segmentation. . . . (to read the remainder of this article, please log in below.)
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