Bob Schaffer may be more well known as the former Colorado Congressman, but together with his wife Maureen, he has launched the Premium Margarita Beverage Coyote Gold and is using Social Media channels to market the product to a new audience.

In this telephone call, I ask them how they took a home recipe and made it into a best selling liquor in stores and now a best selling liquor in bars and restaurants.

If two people with no experience in the Beverage Industry can take a recipe to market successfully, what's stopping a bartender with a great recipe creating the next best selling liquor mix? We find out!

Check out their website: http://www.coyotegold.com

Follow Bob Schaffer on Twitter: http://twitter.com/bob_schaffer