I spent some time recently tapping into the beverage & business knowledge of renowned cocktail expert, bar management specialist and 30 year veteran of the bar trade Dale DeGroff who graciously gave of his time to share such valuable information as:

• How he is helping bars and clubs increase quality using fresh fruit and juices.
• How he came up with the ideas for his new book: The Essential Cocktail.
  
• How he increased the average check in the Rainbow Room, NYC by 250% in 6 months with one simple change.
• What ice he prefers to use and why it matters.
• How many cocktails every bartender should know. (It's a big number!)
• Whether bar owners are keeping track of costs.
• The difference between cost control in Europe and the USA.
• and much more in our 40 minute interview
  

Dale DeGroff's Latest Book:
The Essential Cocktail: The Art of Mixing Perfect Drinks

Previously by Dale DeGroff:
The Craft of the Cocktail: Everything You Need to Know to Be a Master Bartender, with 500 Recipes

Beverage Alcohol Resource; The Beverage Alcohol Resource (BAR) Program is the spirits and mixology equivalent of a Masters of Wine or Master Sommelier program.
http://www.beveragealcoholresource.com