As Facebook grows in popularity, every change they make or feature they add becomes increasingly more relevant to us in business. Facebook is no longer about college kids keeping up with each others photos from the weekend, it has become a platform where we interconnect all aspects of our social lives. For bars and restaurants this is particularly important as more and more potential customers ask for opinions and recommendations before choosing as new dining destination.
In fact, 78% of us now make purchasing decisions based on peer recommendations. What does this mean for your business?
Facebook Places is a feature that allows customers to “ check-in” to your bar or restaurant and in doing so shares their location information with all of their friends. You can imagine what this means for your business. Every time a customer checks in on their mobile phone, a message appears on the Facebook wall of all of their friends who may choose to join them or check out your bar or restaurant a bit further online.
Although currently only available in 8 countries including the US and UK, Ireland is on the cards for deployment soon and with the global advancement of Facebook, this is one trend to keep up with.
Why you wouldn' t want to take advantage of this is beyond me, so check out Facebook' s introductory video that tells you a little more about Places and I' ll have a few more tips soon about how you can implement special offers & deals into Facebook places.
Opening a Bar
