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Targeted Sales & Marketing
You've no doubt heard of the expression "selling snow to the eskimos" often used to refer to someone so good at selling that they could get anyone to buy anything! Selling your services requires skill. You need to know who your potential customer is, and convince them to try your goods and services, but more importantly to return again. They say you can rob anyone once, but a returning customer shows you that you're doing something right. Use our Sales & Marketing articles and tools to focus your efforts and to help you fill that bar every night!
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DOWNLOAD: Twitter & Facebook for Bars Explained
How to build a following of fanatical customers to your bar or restaurant while reducing your advertising spending. We show you everything you need to know about Facebook and Twitter in this 35 page exclusive booklet designed for Bars and Restaurants. . . . keep reading
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What you need to know about Yelp before you buy!
You may or may not have heard about the online restaurant review site Yelp which has become increasingly suspicious to the small business owners who the site supposedly supports. We uncover what you need to know about this controversial website. . . . keep reading
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How to use cell phones and text messaging to increase business
Text message advertising provides a cost effective method of targeting events and promotions to specific customer profiles. You might want to fill your premises on a Monday or Tuesday night or you might want to remind customers of specific sporting events being televised, but whatever the reason, text messaging allows you get the right information to the right customer speedily and cost effectively. . . . keep reading
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Do you know the difference between Marketing & Advertising?
Most bar operators fail to distinguish between marketing and advertising. This may be because restaurant owners and/or managers have concentrated on producing the most drinks, and foods served. Rarely have they put new marketing or advertising ideas to good use. Very large restaurants and/or fast food chains are fully aware of marketing and make good use of research, location of stores, pricing and market segmentation. . . . keep reading
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| Here's what our members are saying ...
"I would just like to say that your service is top quality,well presented,easy to use,and a great service to have in running a bar."
Jerry O'Brien, De Lacy's Irish Bar,Riga,Latvia
"Fantastic website, well done!"
Jon Smyth, Western Australia
"I continue to download worksheets and spreadsheets to help with staff training and running the bar. Great Website!"
Danny Fitzpatrick Ireland
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Roger Hague Naples, FL | | |
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