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Targeted Sales & Marketing
You've no doubt heard of the expression "selling snow to the eskimos" often used to refer to someone so good at selling that they could get anyone to buy anything! Selling your services requires skill. You need to know who your potential customer is, and convince them to try your goods and services, but more importantly to return again. They say you can rob anyone once, but a returning customer shows you that you're doing something right. Use our Sales & Marketing articles and tools to focus your efforts and to help you fill that bar every night!
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How to get more group events at your bar
A good source of revenue for your bar can be generated from playing host to events, whether it's an office meeting, a bachelorette/hen party or something in between. Here's some helpful advice for making your venue as a choice destination for groups. . . . keep reading
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How to identify the audience you want to attract to your bar
Brian Lee
In the early planning stages with clients, I always ask whom they would like to target in their marketing efforts, and unfortunately, I often get the response, "everybody." That is, of course, a natural reaction for any bar owner/manager, but "everybody" is not a realistic goal. . . . keep reading
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What does the growth in mobile technology mean for bars?
Ask yourself, where is your customer these days? For most, it's mobile on their phones (and it's only growing). Fortune says it's like a drug. Advertising Age says it's set to become a $1 billion business. On Facebook? Facebook has over $150 million mobile users. Morgan Stanley says more people will be accessing the Internet from mobile devices than desktop PCs by 2014. . . . keep reading
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Who will lead your bar's social media efforts?
Hello to everyone at ManageYourBar.com. My name is Brooks Briz and I am the host and founder of tripleyourtipsbook.com which is an FOH resource that teaches bartenders, servers, managers and restaurant owners how to have more fun and make more money. . . . keep reading
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How to setup an amazing Facebook Fan Page for your bar
With more than 500 million users now using Facebook and spending 55 minutes a day on the site, uploading 3 Billion Photos a month and interacting with 2 Billion Pieces of Content a Week, it's time that your business has a presence where your customers already do. . . . keep reading
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Can you name your top 100 customers?
Basil O'Hagan, the founder of the Brazen Head Irish Pub chain in South Africa asks this of all his location managers: "How can you as a Brazen Head owner/manager influence and possibly increase positive comments about your Brazen Head?" . . . keep reading
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Oktoberfest and Halloween
Not everyone can make it to Germany to indulge themselves at Oktoberfest. So bring a little taste of Oktoberfest to your town. This is the time for plenty of beer, German food and games. This festival actually traditionally runs for 17 days with beer barrel racing, racing with jugs of beer in hand and racing dachshunds. . . . keep reading
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| Here's what our members are saying ...
"I would just like to say that your service is top quality,well presented,easy to use,and a great service to have in running a bar."
Jerry O'Brien, De Lacy's Irish Bar,Riga,Latvia
"Fantastic website, well done!"
Jon Smyth,
Western Australia
"I continue to download worksheets and spreadsheets to help with staff training and running the bar. Great Website!"
Danny Fitzpatrick
Ireland
"The forms and templates have saved me a ton of time! I wish I'd found the site sooner"
Roger Hague
Naples, FL
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Opening a Bar
