Sales & Marketing


Home \| Search \| Member Area

Home | Sales & Marketing

Targeted Sales & Marketing

You've no doubt heard of the expression "selling snow to the eskimos" often used to refer to someone so good at selling that they could get anyone to buy anything! Selling your services requires skill. You need to know who your potential customer is, and convince them to try your goods and services, but more importantly to return again.

They say you can rob anyone once, but a returning customer shows you that you're doing something right. Use our Sales & Marketing articles and tools to focus your efforts and to help you fill that bar every night!

DOWNLOAD: Twitter & Facebook for Bars Explained

How to build a following of fanatical customers to your bar or restaurant while reducing your advertising spending. We show you everything you need to know about Facebook and Twitter in this 35 page exclusive booklet designed for Bars and Restaurants. . . . keep reading

What you need to know about Yelp before you buy!

You may or may not have heard about the online restaurant review site Yelp which has become increasingly suspicious to the small business owners who the site supposedly supports. We uncover what you need to know about this controversial website. . . . keep reading

The Marketing Plan for your Business: How to Plan, Write, Document and Implement this important item.

Many consider writing a marketing plan to be a very time consuming and questionable exercise. Plans are often left on the shelf in the office and only consulted when either sales are below target or an updated plan is required for a board meeting. Sometimes the plan is put away and not seen again until the beginning of next year.We help you get a head start. . . . keep reading

Why you and your business need Facebook

Facebook has almost 40 million visitors a month. Isn't it time you harnessed the potential of this social networking site to benefit your business? We show you how to do it today. . . . keep reading

How to use cell phones and text messaging to increase business

Text message advertising provides a cost effective method of targeting events and promotions to specific customer profiles. You might want to fill your premises on a Monday or Tuesday night or you might want to remind customers of specific sporting events being televised, but whatever the reason, text messaging allows you get the right information to the right customer speedily and cost effectively. . . . keep reading

How one phone call continues to attract new business for one restaurant

I recently learned of a restaurant owner so intent on pleasing customers and so interested in their feedback that he went to amazing lengths to ensure satisfaction. We look at what he did and what you can do for the same results. . . . keep reading

Do you know the difference between Marketing & Advertising?

Most bar operators fail to distinguish between marketing and advertising. This may be because restaurant owners and/or managers have concentrated on producing the most drinks, and foods served. Rarely have they put new marketing or advertising ideas to good use. Very large restaurants and/or fast food chains are fully aware of marketing and make good use of research, location of stores, pricing and market segmentation. . . . keep reading

Make money from your toilets

Theres money to be made in your toilets, are you ignoring this lucrative source of income? . . . keep reading

What the sign above your door really says

Does your sign accurately represent your business? Does it make people want to come in or does it actually work against your business? Time to evaluate its effectiveness? . . . keep reading

The question you MUST ask your web designer before you design your web site

The difference between generating business from your website and not can come down to one question asked of your webs designer during the planning stages. We look at this important question. . . . keep reading

Reaching potential customers through the window!

If you are having trouble attracting customers, it sometimes pays off to take a look at your business from outside or have an outsider critique what you are doing. . . . keep reading

TESTIMONIALS

Here's what our members are saying ...

"I would just like to say that your service is top quality,well presented,easy to use,and a great service to have in running a bar."

Jerry O'Brien, De Lacy's Irish Bar,Riga,Latvia

"Fantastic website, well done!"

Jon Smyth,
Western Australia

"I continue to download worksheets and spreadsheets to help with staff training and running the bar. Great Website!"

Danny Fitzpatrick
Ireland

"The forms and templates have saved me a ton of time! I wish I'd found the site sooner"

Roger Hague
Naples, FL