Goals & Planning

If you are just getting started with social media, we recommend watching these videos to get a better understanding of how social media can benefit your business.

     - Welcome

     - Why Social Media is a Revolution

     - Social Media Glossary

     - Why social media might not be for you

     - Setting reasonable goals

     - Who should do what

     - Advertise your social media channels offline

    Upcoming "Goals & Planning" Videos -- Release Date: April 25

     - How to get your staff to buy in/stay organized

     - Review sites and what they mean to your business

Your Platforms

Once you have established your goals and decided on a plan, we recommend watching these videos. They explain the basics of our recommended platforms (Facebook, Twitter, Foursquare and Facebook Places) to ensure that you understand how they work and how your bar or restaurant can use them effectively.

     Facebook

     - Facebook by the numbers

     - Why you need a Facebook Fan Page instead of a Profile Page

     - How to create your Facebook Fan Page

     - How to navigate a Facebook Fan Page

     - How to migrate a Facebook Profile Page to a Fan Page

     - How to customize your Fan Page

     Facebook Places

     - How to claim your bar/restaurant on Facebook Places

     - How to set up a deal on Facebook Places

     Twitter

     - Twitter 101

     - How to set up your Twitter

     Foursquare

     - Foursquare 101

     - How to claim your bar/restaurant on Foursquare

     - How to set up a deal on Foursquare

     Upcoming "Your Platforms" Videos -- Release Date: April 25

     - How to harmonize your URLs (All Platforms)

     - How to sort through duplicate pages (Facebook Places and Foursquare)

Content Strategy

Once you have set up and customized your platforms, you will need to give your customers a reason to become a part of the online community you are buildling. This requires a solid content strategy for all of your platforms. These videos provide general rules as well as creative content ideas to keep your customers' attention and encourage engagement.

     All Platforms:

     - Monthly Content Calendar Template

     - Possible Content Ideas and Suggestions

     - Possible Content: Videos

     - Sample Sports Quotes

     - Sample Drinking Quotes 

     Facebook

     - How to create an effective content strategy for Facebook

     Twitter

     - How to use Twitter as a listening tool

     - How to use Twitter effectively

     Foursquare

     - How to increase business using Foursquare

Measuring Success

Of course it's nice to say you have a huge social media following, and it's great to have fancy customized pages, but if you aren't getting a return on investment--what's the point? These videos explain how to measure your the success of your social media efforts, and make sure your time spent online is leading to more customers in your bar or restaurant.

     - How to measure your results on Facebook

     - How to monetize using Facebook Ads

   Upcoming "Measuring Your Success" Videos -- Release Date: April 25

     - How to measure return on investment